DAMIR RAKIĆ

Razvijam digitalne sisteme
koji rešavaju stvarne poslovne probleme.
Ne gotova rešenja — ulazim u problem,
razumem ga iznutra i gradim ono što odgovara.

Building digital systems
that solve real business problems.
No pre-packaged solutions — I get into the problem,
understand it from the inside, and build what fits.

Pogledajte radove → View Work → Razgovarajmo Start a Conversation
LOCATIONBelgrade, Serbia
REMOTEDa, svudaYes, worldwide
SINCE2022 → present
BRANDBrend & Web
01 — O MENI
01 — ABOUT

Ja sam developer i systems architect iz Beograda. Moja pozadina je u elektrotehnici i audio-video tehnologiji — što je oblikovalo kako razmišljam: sistemi na prvom mestu, signal pre šuma, struktura pre svega.

I'm a developer and systems architect from Belgrade. My background is in electrical engineering and audio-video technology — which shaped how I think: systems first, signal over noise, structure before everything.

Ne donosim gotova rešenja. Uđem u problem, razumem vaš proces iznutra i pravim tačno ono što treba da postoji — ni manje ni više. To može biti web sistem, interni alat, automatizacija procesa ili AI-powered aplikacija. Forma zavisi od problema.

I don't bring pre-packaged solutions. I get into the problem, understand your process from the inside, and build exactly what needs to exist — nothing more, nothing less. That might be a web system, internal tool, process automation, or an AI-powered application. The form follows the problem.

Klijentske usluge pružam pod brendom Brend & Web. Ovaj sajt je gde razmišljam naglas o radu.

Client engagements are offered under Brend & Web. This site is where I think out loud about the work.

Kod koji rešava stvarne probleme jedini je koji vredi pisati.

Code that solves real problems is the only code worth writing.

brendandweb.com → LinkedIn →
02 — ODABRANI RADOVI
02 — SELECTED WORK

Sistemi koji rade.
Problemi koji su rešeni. Systems built.
Problems solved.

Odabrani angažmani — platforme, infrastrukturni mandati i sistemi za automatizaciju izgrađeni za stvarne operativne kontekste. Nije mockup. Produkcioni kod. A selection of engagements — platforms, infrastructure mandates, and automation systems built for real operational contexts. Not mockups. Production code.

PROJECT 01
TheraLocal Pro
SAAS PLATFORM — HEALTHTECH

Full-stack regulisana SaaS platforma za psihologe i terapeute. Projektovana cela infrastruktura od nule: bezbednosni model, data governance, okvir za skalabilnost, anonimni zapisi pacijenata, online zakazivanje i dnevnik praćenja zdravlja. Izgrađena da ispunjava regulatorne zahteve od prvog dana. Full-stack regulated SaaS platform for psychologists and therapists. Architected the entire infrastructure from scratch: security model, data governance, scalability framework, anonymous patient records, online scheduling, and a health-tracking journal. Built to meet regulatory requirements from day one.

SAAS ARCHITECTURE DATA GOVERNANCE SECURITY DESIGN FULL-STACK HEALTHCARE
2024 →
● LIVE
PROJECT 02
Brend & Web
PLATFORM — INFRASTRUCTURE-FIRST WEB SYSTEMS

Sopstvena platforma i brend. Pozicioniranje: infrastructure-first sistemi za marketing timove, ops sektore i menadžment koji trebaju stvarnu automatizaciju — ne šablone. Izgrađeno na filozofiji čiste arhitekture, nultog nakupljanja tehničkog duga i rešenja koja rade bez nadzora. Own platform and brand. Positioning: infrastructure-first systems for marketing teams, ops departments, and management who need real automation — not templates. Built on a philosophy of clean architecture, zero technical debt accumulation, and solutions that work without supervision.

BRAND ARCHITECTURE WEB SYSTEMS AI TOOLING AUTOMATION
2022 →
● ACTIVE
PROJECT 03
Strateški sistemski mandat Strategic Systems Mandate
POVERLJIVO — INFRASTRUKTURA PRIVATNOG KAPITALA
CONFIDENTIAL — PRIVATE CAPITAL INFRASTRUCTURE

Primenjeni principi sistemske arhitekture na mandat privatnog kapitala visokih uloga koji radi pod strogim ograničenjima poverljivosti. Rezultat: strukturirano okruženje za donošenje odluka koje zamenjuje narativnu volatilnost jasnoćom na nivou sistema. Applied systems architecture principles to a high-stakes private capital mandate operating under strict confidentiality constraints. Result: a structured decision environment replacing narrative volatility with system-level clarity.

SYSTEMS ARCHITECTURE RISK MODELING DECISION FRAMEWORKS CONFIDENTIAL
2020 – 2025
⬛ POVERLJIVOCONFIDENTIAL
PROJECT 04
Pozitiviti DFK
AI ALAT — LINKEDIN CONTENT GENERATOR
AI TOOL — LINKEDIN CONTENT GENERATOR

Custom AI sistem za generisanje LinkedIn postova za audit i poresko savetovanje. Regulatorni izvor (URL ili tekst na bilo kom jeziku) ulazi, tri varijante posta u glasu brenda izlaze — direktno, analitički, akciono. Izgrađen na streaming API arhitekturi, brand-locked system promptu i bez posrednih SaaS slojeva. Custom AI system for generating LinkedIn posts for audit and tax advisory. Regulatory source (URL or text in any language) goes in, three brand-voice post variants come out — direct, analytical, action-driven. Built on streaming API architecture, brand-locked system prompt, with zero intermediary SaaS layers.

AI TOOLING STREAMING API BRAND ARCHITECTURE CONTENT SYSTEMS
2026
◈ DEMO
03 — MOGUĆNOSTI
03 — CAPABILITIES

Šta može da
se napravi. What gets
built.

Konkretna forma zavisi od problema. Evo kako izgleda kutija s alatima — i kojoj klasi problema svaka mogućnost odgovara. The specific form depends on the problem. Here's what the toolbox looks like — and the class of problem each capability addresses.

01 ///
Web sistemi i arhitekturaWeb Systems & Architecture
Od landing page-a koji konvertuje do kompleksnih web aplikacija. Infrastructure-first — brzo, stabilno, skalabilno od prvog dana. Bez kompromisa u temeljima.From a landing page that converts to complex multi-tier web applications. Infrastructure-first — fast, stable, scalable from day one. No shortcuts in the foundation.
02 ///
SaaS platformeSaaS Platforms
Full-stack regulisane ili komercijalne SaaS platforme. Bezbednosni model, data arhitektura, okvir za skalabilnost i dugoročno tehničko upravljanje projektovani unapred.Full-stack regulated or commercial SaaS. Security model, data architecture, scalability framework, and long-term technical governance designed upfront.
03 ///
Automatizacija procesaProcess Automation
Sve što se ponavlja a ne bi smelo. Izveštaji, notifikacije, sinhronizacija podataka, workflow triggeri, integracije između sistema. Izgrađeno da radi bez nadzora.Everything that repeats and shouldn't. Reports, notifications, data synchronization, workflow triggers, cross-system integrations. Built to run without supervision.
04 ///
AI alatiAI-Powered Tools
Custom AI sistemi za generisanje sadržaja, distribuciju i podršku internim odlukama. Nije ChatGPT wrapper — vaš model, vaša pravila, vaša ograničenja brenda.Custom AI systems for content generation, distribution, and internal decision support. Not a ChatGPT wrapper — your model, your rules, your brand constraints.
05 ///
Integracije i API sistemiIntegrations & API Systems
Spajanje sistema koji ne komuniciraju — CRM, ERP, marketing platforme — u čist, jedinstven data flow bez ručnog posredovanja.Connecting systems that don't talk to each other — CRM, ERP, marketing platforms — into a clean, unified data flow with zero manual mediation.
06 ///
Interni alati i dashboardiInternal Tools & Dashboards
Custom interne aplikacije koje timovi zapravo koriste. Real-time vidljivost podataka, jasni operativni prikazi — izgrađeni oko toga kako vaš tim zapravo radi.Custom internal applications that teams actually use. Real-time data visibility, clear operational views — built around how your team actually works.
04 — FILOZOFIJA
04 — PHILOSOPHY
Struktura
prethodi
svemu. Structure
precedes
everything.

Nema dekorativnog koda. Nema pozajmljenih šablona. Nema sistema koji zahtevaju nekoga ko ih stalno posmatra. Svaka arhitektura počinje od prvih principa i završava nečim što radi čisto. No decorative code. No borrowed templates. No systems that need someone watching them constantly. Every architecture starts from first principles and ends with something that runs clean.

05 — TEHNIČKI STEK
05 — TECHNICAL STACK
PHP
JavaScript
HTML / CSS
Node.js
REST APIs
MySQL / PostgreSQL
Linux / Apache
SMTP / Email Systems
OpenAI API
Webhooks
SaaS Architecture
Security Architecture
Infrastructure Design
GDPR / ZZPL Compliance
Technical Governance
System Design
06 — KONTAKT
06 — CONTACT

Imate problem vredan rešavanja? Got a problem worth solving?

Nema prodajnih pitcheva. Nema discovery poziva o discovery pozivima. Opišite stvarni problem — šta ne radi, šta je sporo, šta ne bi smelo da zahteva ljudske ruke svake nedelje. Odgovorim u roku od 24h sa konkretnom mišlju. No pitch decks. No discovery calls about discovery calls. Describe the actual problem — what's broken, what's slow, what shouldn't require human hands every week. I'll respond within 24 hours with a concrete thought.

EMAILdamir@brendandweb.com
WEBbrendandweb.com
LINKEDINlinkedin.com/in/damirrakic
ODGOVOR RESPONSE U roku od 24h Within 24 hours
TRENUTNO DOSTUPAN
CURRENTLY AVAILABLE
Prihvatam nove angažmane. Open for new engagements.

Primam ograničen broj projekata gde postoji stvaran infrastrukturni ili automatizacioni problem koji treba rešiti. Prednost imaju srednja preduzeća i timovi sa operativnom kompleksnošću. Taking on a limited number of projects where there's a real infrastructure or automation problem to solve. Preference for medium-sized businesses and teams with operational complexity.

Wizard za upit → Open Inquiry Wizard →
Poruka primljena.Message received.

Odgovorim u roku od 24h sa konkretnim predlogom.I'll respond within 24 hours with a concrete next step.

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Greška pri slanju. Pišite direktno na damir@brendandweb.com Submission failed. Please write directly to damir@brendandweb.com

Odgovor u roku od 24h. Response within 24 hours.